Target Audience Analysis
The Mood Board shows that the Target Audience are into
modern, popular technological brands such as Apple, Samsung and Android. They
are also fashion conscious with brands such as Zoo York, Converse and Vans on
the mood board. They are obviously interested in rock music. This is
represented by the bands A Day To Remember, Fozzy and Bring Me The Horizon on
the mood board. They are also people who enjoy going to concerts as shown by
the images of crowds and the download festival logo. They are people who also technologically
advanced and who use a lot of social media. This is shown by many social media
logos on the mood board. These include Facebook, Instagram, YouTube, Twitter
and Periscope. All of these factors suggest that the overall target audience is
quite young. They suggest that the target audience can be male or female with
no limits of ethnicity.
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