Complete Analysis of a music magazine
NME
NME has been in existence for 63 years having published the
first issue on the 7th of March 1952. It is widely associated with
rock, alternative and indie music. 66% of its audience are male with a median
age of 23. This matches their target audience. 61% of the readers are a part of
the ABC1 demographic as well as 35% of their readers being students. These
readers also have similar interests in music as NME write about so they are
even more so from their target audience. 77% of their readers attend at least
one gig in a year. A lot of these gigs would be for bands featured in the
magazine and the gigs were probably listed in the gig guide. NME was a
newspaper until 1998 when the issue published on the 21st of March
was printed on glossy paper. In 2015 they began releasing a free magazine, with
300,000 copies given away on the first week. Sales of the paid title have
slipped to just 15,000 in 2015, down for 19,431 in 2013. Sales in 2003 were at
72,442 so a huge decline had taken place. This is a part of the general trend
that magazines are not as popular as they once were. NME.com was founded in
1996. The current editor is Greg Cochrane. He took over from Luke Lewis in
2013. The website is still proving quite popular despite its decline in readers
so in the future, they should focus on their digital content. The NME readers
are quite tech savvy so the website should be faring quite popular. 93% of
their readers have a computer and 96% of their readers have internet access.
56% of the NME readers visit the NME website at least once every few days. Some
of these people visit NME.com every day. There is also an NME radio station, an
NME gig tour and an NME awards show. All of these help the magazine and the
website as they are both promoting the product to more people.
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